Disadvantage with Google AdWords retargeting is that it only accesses Google inventory. If you’re using AdWords Retargeting and your user generally visits sites that aren’t on Google’s Network, they will not see your ads. ReTargeter has access to all of Google’s inventory, as well as more networks including such as Yahoo Right Media, Fox Audience Network, and Microsoft’s AdECN
The network reach is the main thing that you’re missing when using Adwords Retargeting there are a few other key points:
- ReTargeter has an awesome account management team – Your account manager will help you set up and optimize your campaign. They will actively monitor your campaign’s performance.
- We work 24-hour view-through window to make sure your view-through conversions are creditable.
- We offer to target options as well: Demo, Geo, Contextual, Social Influencers, and some pretty nifty interactive ad units.