You’ve heard it a thousand times: compose superb content and the ranking will follow you.
In other words, content is the king in SEO and it gives high ranking in Google. Google is a search engine that works on the intent of queries and when a content justifies a query to the maximum extent then Google places that content higher in the ranking.
After the three major updates of Google-Panda, Penguin, and Hummingbird the search ranking criteria has completely changed and it mostly content dependent.
However, Content marketing, among other SEO techniques it is truly a hot topic nowadays. A content that justifies a keyword intent, consist of unique and quality information with a number of relevant links is counted as good content.