Explain what is an ad group in Google Ad Words?

An ad group contains one or more ads that share similar quarries. You set a price or bid to be used when an ad group’s keywords trigger an ad to appear. This is called CPC (cost-per-click) or PPC (pay per click) bid. That also set prices for individual keywords within the ad group.

Google AdWords is a three-layer structure where each account is associated with an email address.

In simple words, one email address can have only one AdWords account. And each AdWords account can have multiple campaigns and each campaign can have multiple ad groups. Sets of ads and keywords that are connected to each other are host under an ad group.

For Example let you are selling footwear for both men and women and you set two different campaigns, one for women’s footwear and for men’s footwear. Let’s name both footwear women campaign and men campaign.

You have sports footwear, casual footwear and formal footwear for both men and women. Now you can create 3 ad groups based on these categories sports, casual, and formal in both campaigns. Let’s name these 6 ad groups as men sports, men casual, men formal, women’s sports, women casual, and women formal.

Now you have 6 ad groups, each has 2 key components, keywords, and ads. For an ad group, men casual say you have designed an ad and the keywords have set are men casual shoes and women casual shoes, etc. You can also do the same for the rest of the ad groups too, a category-specific ad and related keywords that trigger the ad.

The most important things are to understand an ad group is that only keywords in a particular group can trigger ads in that group. In multiple ads, Google, based on performance and relevancy, And it shows the best of all the ads in that group.