Having e-commerce is very good for earning a passive income but it creates a hassle for those who want to track there sales a few years. But now it is very much easy to track. There are multiple platforms like Zoho, Microsoft dynamic and many more. You can also take leverage of these tools which are provided by E-commerce platform providers like Shopify, big commerce, etc.
You can use these free tools provided by Google like search console, analytics, alerts and many more.
And for increasing sales of E-commerce, you can use multiple tactics like
- Firstly, for increasing, you must increase the brand awareness as more and more people know you, your sales will improve automatically.
- Build an email list and continuously use email marketing to stay engaged.
- Fuller utilization of social media as go everywhere wherever you think your customer may be.
- Improve your conversions by using A/B testing, means using multiple Google ads and facebook ads campaign and focus on only one that has more conversion rates.
These techniques are very good and may help in improving E-commerce sale.