It’s terribly easy to appear at your keyword performance once you’ve got everything that came upon well. So the first thing you have to sure about. Is your Google Adwords account is connected to your Google Analytics account or not.
You will be able to follow these directions if it’s not already. You will conjointly need to own e-commerce chase and goals came upon in your Google Analytics account since these represent your conversions. All it takes is a set goal and a special URL that reveals the source of the click. Here are some major steps to track the conversion of Through GA.
- Build your tacking URL
- Use your tracking URL
- Define your URL goal
Navigate to the Property >Adwords >Keywords report. On the top, you will be able to worth additional extremely to filter the data to the device you are interested in and alter the dates.
Next, you see the road chart plotting your Paid Search users visiting your web site. You will be able to add in several metrics to plot in conjunction with users, a bit like the e-commerce conversion metric or totally different goal conversion rate to envision the conversion rate of your Adwords traffic over time.
Last perhaps a table with all the primary metrics you did expect per keyword. All the because of the right you have got associate e-commerce conversion rate as a default, but you will be able to select totally different goals you have got organized from the dropdown menu.
You will be able to boot add secondary dimensions to your keyword a bit like the Ad cluster the keyword is in. You will be able to boot navigate to succeeding report, Search Queries under Acquisition – Adwords. This might give you an identical report but by the search question. Search queries are the terms that users really are typed into Google, instead of by the keyword you have organized to match their search term.