Google AdWords provides us different ways to bidding it is based on our business or services. Top bidding strategy used by the advertisers are:-
- Impressions
- Conversions
- Clicks
- Views
We can choose one of them at the time of bidding depending on the campaign type.
1. Impression
When we just need visibility to our brand or companies then we need to just focus on Impression. The main goal of this increases the visibility of our brand.
2. Conversions
This is an advanced bidding method, in this method google ads pay for the conversion and we also say that cost per action (CPA). like sales on a website their user click on it and they required to sign up on the website before purchase.
3. Clicks
If our main goal is to click on the ads and just visit our website the click bidding is good for us.
4. Views
If we need just view on our youtube videos we focus on the bidding on the number of views.