Here we will be looking at Google advertising (formerly referred to as Google AdWords): Google’s own advertising service that allows you to place search results for your website on a search engine results page (SERP).
Paid search is the term we use for advertising between listings of search engines. These typically appear at the highest of a SERP or aspect and appear more like organic results. Immediately, Google places a slightly naive ‘advertising’ label on them.
But for the needs of this piece, we’re gonna focus on Google ads.
If you want to see your ad to a small degree, then you have to bid against different marketers, in which balance you are willing to pay Google ads, whenever a searcher clicks on your ad.
You pay too much for each click, you seem to have a lot of potentials that your ad may appear in the search results (which is why paid search is usually commented as PPC, which is pay- Per-click).
However, and it is often heavy, but unlike the different time-of-bid models, it is not simply the best bid that is taken under consideration. Although your ad seems SERP to be high and whether it is shown in a minor degree or not, Google is known as Associate Degree Rank Ad Rank