Every time somebody clicks on your ads, you will pay the charge related to your bid cost, with the particular term searched for and clicked on.
Ordinarily, you will set up a maximum bid for the keyword the most you will pay for an individual click and an aggregate day-by-day spending sum.
PPC Management will work with you to determine an appropriate, practical, and suitable spending plan for your ad campaign. However, you may pay more than your maximum every day, contingent upon what number of advertisements are indicating when your budget runs out.