When companies count the number of people who have downloaded or installed their app is called mobile app install tracking.
Install tracking allows you to collect the data and send data from your mobile apps to your Analytics account and have it appear in your mobile app sources report.
The data is collecting and sending from your mobile apps to your Google Analytics account is possible through Install Tracking For Mobile Apps.
To set up install tracking for your mobile apps, complete the following steps:
Step 1: In your account, enables app installs tracking for Android and ios.
Step 2: Update your Analytics SDK.
Step 3: Set up Custom Campaigns.
Step 1: In your account, enable app install tracking.
For Android
For Android apps, Install tracking is automatically enabled in Analytics. You don’t have to do anything!
For iOS
There are some following steps to enable install tracking in your Analytics account:
- Sign in to Google Analytics.
- You want to edit, click Admin, and navigate to the property.
- In the PROPERTY column, click Property Settings.
- Click the toggle to turn it ON, in the iOS Campaign Tracking section.
- Click Save.
Step 2: Update your Analytics SDK.
For Android
Android developers need to change a few lines in their manifest files. Refer to the Developer Guide for Android for a specific example of how to do this.
Step 3: Set up Custom Campaigns.
Custom Campaigns are an Analytics feature that adds parameters to the URL of your marketplace page where users download your app.
You should set up generic Campaigns for each platform you’re using. To make this easy, we’ve created a tool to help you build your URLs so you don’t have to do it manually. For more information on how to set up Custom Campaigns, refer to our Developer Guides in each operating system:
For Android
- Reference on Custom Campaigns for Android
- URL builder tool for Android
For iOS
- Reference on Custom Campaigns for iOS
- URL builder tool for iOS