Google AdWords is a great platform to promote your ads for different sites. Google AdWords is a (PPC) advertising platform. PPC platforms are such as Facebook, Adwords offers advertisement two basic ways to people reach 1. Google Search Network 2.Google Display Network.
SEO can be a confusing and complicated world. We are constantly bombarded with information, some of which is the truth, some of which is a myth.
As you may know, paid search results do not directly affect organic rankings. There many indirect things that Google does not control that cause paid and organic results to overlap, as we will discuss below.
- The Searchers who see an ad may be more likely to click on an organic listing.
- Searchers who have been previously exposed to a particular site or brand via paid search may be more likely, in the future, to click and engage with the organic content.
- Paid results strongly impact organic click-through rates, particularly in certain queries.
- Paid ad click may lead to increased links, mentions, coverage, sharing, etc., all of which can boost organic rankings.
- By bidding on the paid search result you have the power to change the market.