The keywords ‘Not Provided’ issue in Google Analytics has been a fairly contentious issue for marketers since 2011. Now finding that 90% or more of their traffic is coming from searches that provide no keyword data in Google analytics. That is the main problem when it comes to optimizing your pages and organic search campaigns.
Unlock ‘Not Provided’ Keywords using Organic Traffic Insights
The ‘Not Provided’ solution automatically merges data from your GA & GSC accounts and SEMrush database.
More details in organic traffic insights:
- Check the landing pages from your GA where keywords are shown.
- Merge this data with your GSC search queries for each page respectively.
- Ads Keywords that drive to the same pages according to the SEMrush database.
Unlock (Not provide) keywords using Google Analytics and Google Search Console
Without using SEMrush there are different workarounds to uncover these keywords using GSC and GA:
- Use GSC for a website overview
- Use your Google Ads keyword data as a reference
- Google Ads Search Terms report