Goals in Google Analytics is to allow you to track specific user interaction on site. These user interactions can be anything including form submission, product purchases, collection of leads, etc.
The main goal of Google analytics is
Destination Goal – Destination goal is track when a visitor arrives on a specific page on your website. This is the perfect method for tracking how many people land on your thank you pages, order confirmation pages, and add to cart pages.
Duration Goal – This type of goal is simple that can track how long site visitors stay on your website before leaving. This is the best method for tracking user engagement on the site.
Pages/Visit Goal
Pages/visit is an easy goal to set in Google analytics. Rather than track how much time spend the visitors on your website, this Google analytics goal tracks the number of pages each site visitor sees before leaving.
This is great for measuring site engagement, as well as pinpointing sections of your website that may need improvements.
Event – You can set user interaction like button click, video play, form submission, ebook download as a conversion.
Google Analytics is used to getting that first million visitors to your site. It is the most popular tool that can measure those visitors.
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