API(application programming interface) is a software intermediary that allows the application to communicate with each other. API is a bridge that helps to provide the required information demanded by other software. These APIs help the developer to get access to a highly reusable process which is very much complex with a little bit of code.
Due to API’s developers are now more productive as they can concentrate on their application and the remaining functions can be outsourced from API”s. And the same thing has done by google developers they too have developed a Google ads API. But for what purpose?
Google ads API was developed for other developers who belong to large tech-savvy advertisers and for other third parties too. The uses are:
- These APIs are very much helpful in automatically generating keywords, ad text, landing pages, and reports.
- This API helps in integrating with google ads data with your inventory system to manage campaigns based on stocks.
- Develop additional tools and applications that will help you manage your account.
This is a very handy API that provides multiple functionalities to the developers for new application and tools.