Google Analytics is a website traffic application that gives real-time statistics and analysis of user interaction with the website. This enables website owners for analyzing their visitors, with the objective of interpreting and optimizing the website performance.
It can track all forms of digital media and referring the upstream web destinations, banner, and contextual ads, email and integrates by other Google products. The information given by google analytics is created mainly for marketing and webmasters alike in gauging the quality of traffic they are receiving and the effectiveness of their marketing efforts.
Google analytics can give the response of marketing operations through the tracking visitors from all the referring sites and the number of visitors converted for customers or members from every. This is worked via a snippet of Javascript on the website for being monitored. So there is no hardware or software for install as the applications are entirely cloud-based.