The rate of users who leave the website on an instant without visiting any other page is called the bounce rate. A high rate is very negative for your website reflects that users are not showing interest in our site.
The bounce rate can be a metric that measures individuals’ share on your website and does absolutely nothing on the page they enter. So that they do not click on menu items, ‘read more’ links or other internal links on the page. This implies that the Google Analytics server does not receive a trigger from the visitor.
Sometimes an increase in bounce rate is due to the technical issue of a website.Like loading time, 404 errors, server errors, etc. These issues increase the bounce rate of your website.