What is conversion Optimizer in AdWords?

Before we explain conversion optimizer, It is important to understand conversion definitions. There are two kinds of conversions that AdWords tracks:

Converted Clicks: These are the number of different clicks that converted within 30 days period. If your primary tracking goal is the number of different conversions, such as in lead generation accounts, then set conversion optimizer to focus on optimizing this metric.

Conversions Clicks: This metric is a total of all conversions. For example, A user comes to your site and makes multiple purchases. At that time Google will track each one of that conversion separately. Therefore, It is possible for one user to be responsible for multiple conversions.

The Conversion Optimizer is a tool that helps acquire the most conversions possible at a defined target cost per acquisition. As an alternative of manually manipulating bid and generating conversion at any cost. And it automatically adjusted bids so, conversion optimizer is generated with a defined CPA boundary.

It achieves conversion within this boundary by analyzing campaign history and performing behind the scenes predictive analysis of which search or display auctions are most likely to convert. Bids are automatically decreased or increased based on whether AdWords believes a specific auction will convert or not. Manual bidding only reduces CPC(cost per click), but it doesn’t take into account what auctions are most or least likely to convert.