What is Digital Marketing?

Digital marketing is a new way of marketing the product online, in this the major tools that are used for marketing these products are search engines, websites, social media, mobile apps, and e-mails.  As we all know, when a person wants to purchase a product then the initial research starts from the search engine only. Where in a research data of think with Google it was found that 48% of consumers start their inquiries on search engines, 33% go for branded websites and 26% go on mobile applications for research.

This is the main reason why digital marketing is getting a steady pace. It is not only getting a pace but has also improved the revenue of many companies. Many companies started to invest more in this segment after seeing a higher chunk of profit from this segment. 

At an advanced level, digital marketing refers to promoting products and services delivered through digital channels such as search engines, websites, email, social media, and mobile apps. Digital marketing considers all marketing efforts that make use of an electronic device or the internet. Businesses hold digital channels to connect with current and prospective customers.  Read this for detail