Google Analytics is a free web analytics service offering statistics as well as basic analytical tools for search engine optimization (SEO) and marketing objectives. Google Analytics help in analyzing the visitor’s behavior in regard to your website.
Google Analytics is a Google-provided free tool, which illustrated you the following things:-
- What pages do they crawl?
- How is your repeat traffic
- What are the Demographics viewers?
- How is your conversion rate?
- From where you are getting traffic?
- From which device you are getting?
- How long they were on each web page?
- How many visitors do you get every day?
- Allows real-time viewers analysis?
Google Analytics is an invaluable tool that helps you to reinforce the websites ability to attract browsers. Google Analytics features are as follows:
- Data visualization tools like a dashboard, motion charts, scorecards.
- Segmentation for analyzing subsets such as conversions
- Custom reports
- Email-based sharing and communication
- Integration with other Google products like AdWords, Website Optimizer, etc.
In short Google Analytics is a tool that provides all the possible data of website performance in Google.