Google Analytics tool provides the experiment resources of the Management API. With the help of Goole analytic Experiments, we can check the details and changes and variations that come in the Website. It allows us to identify changes worth implementing based on the direct impact they have on the performance of your property.
How experiments work:-
- Configuration — configuring experiments in google analytics.
- Collection and Processing —create and choose the variations and send it to the experiments in google analytics.
- Reporting — experiment dimensions and metrics check from the reporting.
Some benefits of Google analytics experiments:-
- Browser, operating system, and desktop versus mobile targeting
- A user-friendly visual editor for making changes to your site
- A/B testing including redirects
- Multivariate testing (MVT)
- JavaScript targeting
- Cookie targeting
- URL targeting
- Geotargeting