A meta description is an HTML element describing and summarizing the content of your web pages for the sake of users and search engines. Now you might be thinking why meta descriptions are important to your SEO ranking purpose?
See guys, a Meta description is the content that shows up the beneath of your page on SERP (Search Engine Result Pages) that clarifies what really matters to a page belong. A strong meta description has the power to increase the click-through rate(CTR) of your organic search results.
It implies that more the people visit your page in the search results, more will click it and land on your site. It will raise the level of the traffic at your site, even if your ranking doesn’t change!
In this illustration, the meta description is “Seoczar is a leading web design company based in Delhi NCR, designing static, dynamic, custom & e-commerce website. Contact us for best website design…
Now, let’s get cracked! To the question do they still matter or not? Meta descriptions still matter, just not similar they used to. They used to be a place to optimize for keywords. So that crawlers would know more about your page substance; now, it’s essential to write something compelling that makes reader need to click.