Google Analytics provides keyword area unit is attracting which type of traffic. The keyword sections are found under Organic Search and Paid Search, and therefore the keyword variable is applied as a secondary dimension in any report at Google!
“NOT SET”
‘Keyword’ (not set) only identifies traffic that does not come through a specific keyword and thus cannot return from any search. That includes things like email, referral sites, or perhaps Google pictures. The letter can be misleading, however, to know. It helps to understand that guests returning from the Google Image and Google Maps area unit are classified under referral with a supply of google.com is not organic search. As a result of the mechanically set keyword field unit for search traffic, the (not set) keyword may not appear in your organic search report, thus making it possible that you may not find anything to worry about. With this performance in mind, keyword performance is not reduced!
“NOT PROVIDED”
However, presents a lot of brain-teasers. While this does not affect paid search efforts, you may have a substantial amount of modification due to losing your organic keyword knowledge and there are many who are not too enthusiastic about it. From the point of view of sales, the change (not provided) has made our tasks a bit difficult. However, marketers are back with several workarounds that will facilitate users by analyzing things like landing pages in combination with direct (not available) keywords.
Regardless of whether or not you will be able to ‘guess’ on the content of those keywords, however, your task is clear: we have currently lost the flexibility to report or react to the content of those keyword searches that you may see. It has become very important to pay attention to this.