Social Media Marketing in short stands for “SMM.” It is the form of internet marketing that utilizes social networking sites as an advertising tool. It is one of the most powerful ways for small, medium and large sized businesses to reach prospects and customers.
It is the best platform through which your customers can interact with your brands quickly. But if you are not in direct contact with your audience through social platforms like Facebook, Twitter, you’re missing out! Social media marketing can bring remarkable success to your business, driving more leads and sales.
Since this is the process of marketing through social media sites, thus the goal of SMM is to produce content to which the users will discuss with their social network.