If you want to measure the quality and the relevance of your Pay-Per-Click Advertising, landing page, and keywords. Then, Google Quality Score can help you out! The score is calculated each time, the ad enters the auction.
Google Quality Score and ranking are measured from one to ten. It is based on the campaign organization and the and the performance of the campaign. If your quality score is 1 means lower quality score and when get 10 means higher quality score.
It is calculated with three major factors. First is CTR ( Click through rate) second is ad relevance and the last is landing page experience.
The quality score provides information about the quality of your ads group, AdWords keywords, and the landing page of the searcher’s content. As such, it shows just how relevance and provides the ads to the user. A high-quality score means that Google’s systems see the ad and landing page as relevant to each other and useful too.
If your relevance and Quality score are high then you pay less like a comparison to the other advertisers and you will get also more ads space from them.
Some of the factors that are considered while calculating the score include:
- Keywords.
- Ad relevance.
- Click through rate.
- Account page history.
- Quality of landing page.
However, it is most important to optimize your Pay-Per-Click Ads as that would boost the Quality Score of your ad. And too can help you to achieve a better ad position at a lower cost as compared to the competitors.