Everyone is spending a lot on their digital ads, and everyone who is understanding the importance of digital presence wants something more from these digital ads. And the impression is the metric that is wildly used terminology in digital ads. There is a huge importance of this matric ‘impression’ as only this metric shows that hows the ad working.
As this metric means that how many times a single ad was viewed. This matric only tells that how much potential this ad has to make business for the concerned. Advertiser sees that how many times a specific ad was served for the specific keywords.
For example: If a single keyword was searched for 1000 times in a week so this 1000 is your eligible impression count. But if your ad impression was served for half of the times it means that the ad impression share would be 50 percent.
These impressions are important because these impressions work best after it has played in the field with many keyword variations. And once when you have seen which keyword has more impression then the next step is to work with the keyword with more impression.