In digital marketing, every stage of a buyer’s journey helps in better lead generation. It involves specific steps that generate more traffic, converts visitors into leads, and converts potential leads into buyers.
With the number of internet users in Australia growing at a rate of 87%, businesses are focusing more on lead generation through online marketing. A majority of these users are using new technologies like voice search for searching and browsing the web. It brings forth another interesting data that nearly 82% of online users in the country have a preference for targeted and tailored digital marketing.
Online shopping is flourishing here, with a current worth of nearly USD 18.63 billion. That’s where structured lead generation can help gain reliable results. You need the help of a professional digital marketing company in Australia to provide a detailed research process that generates traffic and qualified leads for your business.
Actionable strategies that can build a successful lead generation process include:
Focus on Website Optimisation
For a comprehensive lead generation campaign, starting from the first step, makes more sense. The website is your direct online identity to drive traffic and attract potential leads. Hence, you should ensure that it works like a well-oiled machine.
Fixing the page loading errors and enhancing the user interface help focus on every factor that can generate better leads. You can optimise the pages for SEO to increase the search rankings and use advanced tools to locate any errors in the existing pages. Make your website easy to navigate and promote lead magnets like guides, checklists, web app, ebook, and reports.
Build a Mobile-Friendly Version
A global report says that mobile phones are the most used device in Australia, with 96% of users aged over 18. This offers an excellent opportunity to provide location-based digital marketing services and attract prospective customers within your virtual boundaries.
For example, if a hotel in Sydney wants to promote the latest deals, a customer having its app on their mobile will receive notifications when they are in the vicinity of the hotel’s geofence. A digital marketing company in Australia can use mobile responsiveness to enhance user engagement and social networking.
Nearly 24% of Australians use mobiles for online shopping. Young Australians are on top of this trend, with almost 89% of the millennials accessing the internet on their smartphones. So, if your website doesn’t function or load properly on mobile devices, you are losing a big chunk of prospective leads.
Be Proactive on Social Media
You can’t stress enough on the growing popularity and relevance of social media for digital marketing. It can be a fantastic avenue to boost lead generation and build a loyal audience. Typically, social media marketing begins with regular interactions by sharing content on your profiles.
According to a report by Sensis, more than 80% of Australians use social media sites, and 1/3rd of these users access their accounts five times a day. Also, about 33% of online users prefer checking a company’s social media pages before buying their product or service.
Facebook accounts for nearly 79% of the users, and YouTube ranks second with a user base of 16 million in the country. That creates a massive potential to generate leads through social media marketing.
Focus on your sector and create a LinkedIn profile for B2B lead generation and platforms like Instagram to reach an influential blogger for advertising your products. Strategies like paid social media marketing can bring huge success. You can use Facebook Lead Ads to submit your information and create campaigns for offers and subscriptions. The cost of acquisition is also low on these platforms.
Invest in Local Search Engine Optimisation
With the growing impetus of Google ranking algorithms on local SEO, you can’t ignore this domain in your online lead generation campaigns. Research says that nearly 72% of users doing local search visit a business within 5 miles of their location.
Hence, local SEO can help boost your leads with consistent results. Here, you have to build a Google My Business profile along with listings on leading yellow pages. Reviews on third-party platforms can also enhance your chances for a better ranking.
You can include a geo-specific key phrase in your title tag and content to attract leads from the local domain. For example, ‘plumbing services in Sydney’ is a much better key phrase than ‘plumbing services.’
Leverage Live Chats and Voice Search
Over 57% of the adult population in Australia uses voice searches every day. The industry is estimated to reach USD 40 billion with voice assistants like Alexa and Google Home having high market penetration. You can also leverage this technology to generate leads. It not only helps the users to shift through multiple result pages but also decrease their screen time. The content can be more conversational, and you can tailor the keywords according to the terms used in interactions.
Another potential strategy is to focus on chatbots for live chats. They can help communicate with the customers and provide the information without delays. Also, a live chat window encourages visitors to ask questions related to your products or services. If you ask their contact details before answering a question, live chat can become a potential lead magnet on your website.
Use Proper Email Marketing
In terms of effectiveness, email marketing is one of the best lead generation tools. From personal emails to subscriber lists, it helps you generate B2B sales and reach potential customers. Your digital marketing company in Australia will create a targeted list of potential customers or clients in your industry and send them engaging emails.
You may either strike up a conversation through these emails or keep the clients informed about your latest offerings. Personalised emails can be convenient in this approach. Try segmented email marketing synced with your CRM to place the potential leads into your existing workflow.
Once you have an effective lead generation plan, you can set it to action with these strategies. It will help you reach potential customers through proven techniques without losing the ground.
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